Asacha Media Group continues to grow with the acquisition of Srab Films

30 August 2022

Asacha Media Group continues to grow with the acquisition of Srab Films

By Asacha Media Group

Paris-based production company SRAB Films was founded in 2015 by Toufik Ayadi and Christophe Barral. The studio’s creativity is widely recognized by the industry, as it developed close relationships with a new generation of talents, including Nadège Loiseau, Vincent Cardona and Franco Lolli. SRAB notably produced Ladj Ly’s Les Misérables (which was awarded with the Jury Prize at Cannes Film Festival 2019 and 4 Césars, including Best Film, in 2020) as well as Kery James and Leïla Sy’s Banlieusards for Netflix. SRAB will be in official competition at the Venice Mostra for Saint-Omer, Alice Diop’s first feature movie.

The acquisition of SRAB fits AMG’s strategy to produce premium and innovative content dedicated to streamers, TV broadcasters and movie theaters throughout Europe and the UK, while promoting a new generation of talents. The deal is consistent with Asacha’s entrepreneurial and partnership approach, as Toufik Ayadi and Christophe Barral simultaneously become shareholders of AMG.

In turn, SRAB will draw on AMG’s expertise to accelerate and perpetuate its development in the long run. SRAB will benefit from the AMG’s creative network and its collaborative approach to build on the studio’s ability to bring the industry’s best talents together to work on projects for French and other European broadcasters. European co-productions between SRAB and other AMG production companies are already in the pipeline.

With SRAB joining AMG, the group strengthens its presence on its key markets: France, Italy, the UK, and the Middle East. The group’s consolidated turnover now reaches more than €230 million.

“We are thrilled to welcome SRAB within Asacha. This acquisition enables Asacha to reinforce our talent pool by accessing a new generation of top cinema talents. Christophe, Toufik, and the Asacha team share a common vision of ultra-creative and premium films and series. We look forward to supporting SRAB with the production of future films destined to theatres, and series for streaming platforms”, commented Gaspard de Chavagnac and Marina Williams, Asacha’s co-CEOs.

“We are very proud of the trust Asacha grants us with this investment in our mission to bring new talents at the forefront of our industry. Joining Asacha will help us achieve many great challenges while staying true to our beliefs and core values”, said Christophe Barral and Toufik Ayadi.