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Asacha Media Group Acquires Majority Stake in Leading UK Drama Producer Red Planet Pictures

21 June 2021 Related articles

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Asacha Media Group Acquires Majority Stake in Leading UK Drama Producer Red Planet Pictures

By Asacha Media Group
  • The acquisition of Red Planet Pictures is a key milestone in Asacha Media Group’s European growth plan, expanding the Group’s UK presence and portfolio of owned IP
  • Red Planet Pictures to expand international push of high-end UK drama titles and pursue co-productions and local adaptations with Asacha Media Group’s network across Europe
  • Deal comes as Red Planet Pictures enjoys one of its busiest production periods to date

Multinational content creator and producer, Asacha Media Group (AMG), today announced the acquisition of a majority stake in leading UK drama production company, Red Planet Pictures.

Red Planet Pictures has built a reputation on their diverse slate of ambitious and engaging drama, including “Death in Paradise” and “Sanditon” which have become hits in more than 230 markets across the world. The company, which is led by Joint Managing Directors, Belinda Campbell and Alex Jones, was founded in 2006 by multi award-winning showrunner Tony Jordan, who now serves as Executive Chairman. Jordan, Campbell and Jones will become minority shareholders in AMG alongside funds managed by Oaktree Capital Management, L.P. (“Oaktree”), founders and other managers of AMG’s production companies who also reinvested in the Group.

The acquisition of Red Planet Pictures is another significant step in AMG’s expansion, strengthening its UK presence and increasing opportunities for the European Group to own and control scripted IP. The deal follows AMG’s acquisition of UK-based factual producer and distributor, WAG Entertainment, in February 2021.

Red Planet Pictures will build on their already successful international footprint by tapping into AMG’s pan-European network of leading producers to further pursue local adaptations and co-productions. The two companies are also looking to grow their business in emerging markets, where there is increasing demand for quality drama, by combining established UK writing talent with strong local stories. This includes regions such as The Middle East and Eastern Europe, where Tony Jordan has created long running and award-winning drama, such as “Besa” for Serbian Television and “Al Mirath” for MBC.

Gaspard de Chavagnac and Marina Williams, AMG’s Co-CEOs said: “One year on from launching Asacha Media Group, we are excited to be further strengthening our UK presence by acquiring Red Planet Pictures. Under the leadership of Tony, Belinda and Alex, the Red Planet team has achieved an exceptional track record of producing returning hits that captivate global audiences. This acquisition will enhance our ability to serve leading platforms around the world and is another milestone in AMG’s roadmap to become a leading European content provider.”

Belinda Campbell and Alex Jones said: “In Asacha we have found a partner with whom we can further our ambitions in producing high quality, popular drama that resonates on a global stage. Working with Marina and Gaspard, we will benefit from not only a wider network across EMEA and beyond, but also like-minded creatives and the extended AMG family for exciting co-production opportunities. We look forward to exciting times ahead.”

Tony Jordan added: “We found a real connection with Marina and Gaspard and in Asacha’s ambition and philosophy. The Group is a great fit both creatively and commercially. I’m excited to be working together, creating stories that will connect with audiences across the world.”

Red Planet Pictures is currently on track for one of its most successful years to date, with several shows in production over the coming months, including:

  • “Death in Paradise” - which has sold to over 230 markets and this year has celebrated a decade on screen. The series regularly attracts over 8 million viewers on BBC One in the UK and the channel has commissioned seasons 11 and 12.
  • “Sanditon” - the adaptation of the unfinished Jane Austen novel by Emmy and BAFTA-Award winning writer Andrew Davies has been renewed for a double series order by MASTERPIECE in the U.S. and BritBox UK.
  • “Our House” - the new thriller based on the award-winning, best-selling novel by Louise Candlish and adapted by Simon Ashdown for ITV, begins filming this summer.

Red Planet Pictures was advised by Tom Manwaring (Helion Partners) on its acquisition by Asacha Media Group.

Notes to Editor:

About Asacha Media Group
Asacha Media Group is a multinational content creator and producer, headquartered in Paris, with backing from funds managed by Oaktree. The Group comprises a creative network of leading production companies across Europe and the UK and predominantly focuses on serving the growth in demand for scripted and factual content from streaming platforms and TV networks. Asacha Media Group was launched in April 2020 having acquired majority stakes in Italian production houses, Picomedia and Stand By Me and French production company Mintee Studio. The Group has continued to expand its international presence and acquired UK-based factual Producer and distributor, WAG Entertainment, in February 2021. Asacha Media Group has been co-founded by media entrepreneurs Gaspard de Chavagnac and Marina Williams, who lead the Group as Co-CEOs, and Marc-Antoine d’Halluin. For more information visit asachamediagroup.com.

About Red Planet Pictures
Red Planet Pictures creates ambitious and engaging drama. Run by Joint Managing Directors, Belinda Campbell and Alex Jones, Red Planet Pictures is an independent production company which has built a reputation for making dramas with high-quality storytelling which are loved by audiences across the globe. Red Planet Pictures has produced some of the UK’s most successful dramas of recent years including BBC One ratings hit Death in Paradise – which this year celebrated a decade on screen with the broadcast of the tenth series airing at the start of 2021 regularly gaining audiences of over 8 million (and over 33% share) every week, and a two further series commissioned – and Sanditon, an epic adaptation of the unfinished Jane Austen novel by Emmy and BAFTA-Award winning writer Andrew Davies for ITV and MASTERPIECE, which has been renewed for two further series by MASTERPIECE and BritBox UK. The indie, which was founded by award-winning showrunner and Executive Chairman, Tony Jordan in 2006, also produced the innovative, ambitious and critically acclaimed 20-part drama Dickensian and flagship WWI drama The Passing Bells for BBC One and big budget action adventure series Hooten & The Lady for Sky One. This year sees Red Planet Pictures broaden their slate still further as they start production on devastating thriller, “Our House”, based on the award-winning, best-selling novel by Louise Candlish and adapted by Simon Ashdown for ITV. TV rights have also been acquired for Megan Hunter‘s “The Harpy” and New York Times best-selling author Antony Johnston’s “The Exphoria Code”. For more information visit redplanetpictures.co.uk.

About Oaktree
Oaktree is a leader among global investment managers specializing in alternative investments, with $153 billion in assets under management as of March 31, 2021. The firm emphasizes an opportunistic, value-oriented and risk-controlled approach to investments in credit, private equity, real assets and listed equities. The firm has over 1,000 employees and offices in 19 cities worldwide. For more information visit oaktreecapital.com.