Asacha Media Group Acquires International Producer and Distributor Wag Entertainment

11 February 2021 Related articles

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Asacha Media Group Acquires International Producer and Distributor Wag Entertainment

By Asacha Media Group
  • Wag Entertainment is a producer and distributor of premium factual programming for international TV networks and streaming platforms, with a core focus on the UK and U.S. markets
  • Asacha Media Group has taken a majority stake in the UK-based company, benefitting from a multi-genre portfolio of high-rating returnable series and formats
  • The acquisition expands Asacha Media Group’s pan-European business into the UK and U.S. markets

Multinational content creator and producer, Asacha Media Group (AMG) today announced the acquisition of a majority stake in the UK-based production and distribution company, Wag Entertainment.

Founded in 1998, Wag Entertainment has built a multi-genre portfolio of popular science, crime, natural history and other programming for international networks such as Discovery Channel, Animal Planet, Science Channel, UKTV and The Weather Channel, among others.

The company’s slate of returning shows includes “What on Earth?” for Science Channel (in production for season 7), “Weird Earth” for The Weather Channel (in production for season 2), “Combat Dealers” for Quest (in production for season 5), “Strange Evidence” for Science Channel (in production for season 3), and “War Factories” for UKTV (2 seasons to date).

Following a transition period, Wag Entertainment’s founder and CEO Martin Durkin will be stepping down at the end of 2021, handing over leadership to current COO Steven Green who will step up to become Managing Director of the company.

In his new role, Green will focus on further growing Wag Entertainment’s cross-platform slate in the UK and U.S., while expanding the business into AMG’s core European markets with factual entertainment, reality and documentary programming for TV networks and streaming platforms.

In a joint statement, Martin Durkin and Steven Green comment: “We are thrilled to have Wag Entertainment join forces with Asacha Media Group’s dynamic business at such an exciting time for factual and unscripted content. Our partnership and shared ambition will create significant opportunities for our business to expand into new markets, while further diversifying our output across genres and platforms.”

Gaspard de Chavagnac and Marina Williams, Asacha Media Group’s Co-CEOs comment: “Our partnership with Wag Entertainment adds a key new dimension to Asacha’s business, which perfectly complements our existing operations in Italy and France. In addition to expanding our presence into the UK and U.S., this will enable us to offer an exciting new line-up of multi-genre content to our platform partners across Europe.”

The transaction was brokered by specialist media advisory firm GothamStreet, with deal support provided by NOR Capital.


Notes to Editor:

About Wag Entertainment
Wag is a go-to producer for high volume, long-running factual programming, serving producers and broadcasters around the world. Wag Entertainment is managed by a team of industry specialists with many years of experience in program rights, financing and distribution. The company works across all genres, raising production finance and representing finished programs. With an international pipeline of high-rating, returnable TV shows and formats, Wag Entertainment is a supplier of quality programming to all global TV platforms. For more information visit

About Asacha Media Group
Asacha Media Group is a multinational partnership of content creators and producers, with backing from funds managed by Oaktree Capital Management, L.P. Headquartered in Paris, Asacha Media Group’s business predominantly focuses on the growth in demand for scripted and factual content from streaming platforms and TV networks across Europe and beyond. Asacha Media Group launched in April 2020 having acquired majority stakes in Italian production houses, Picomedia and Stand By Me and French production company Mintee Studio. Asacha Media Group is co-founded by media entrepreneurs Gaspard de Chavagnac and Marina Williams, who lead the Group as Co-CEOs, and Marc-Antoine d’Halluin, who is Vice Chairman of the Supervisory Board. For more information visit